Get up to a 580% instant moisture boost�and look up to 5 years younger in 2 weeks. Formulated with Tourmaline Polypeptide Complex to help protect collagen, Anew Platinum Night Tourmaline Emulsion restores the look of youthful definition. Use in place of night cream for intensive moisture. 50�g

Dramatically reduces the look of deep wrinkles and visibly reshapes the neck for a more youthful look.* Formulated with patented Paxillium Technology to help restore youthful cell shape, while Radiescent Microspheres help to immediately counteract dullness and help restore radiant-skin. In 1 day, skin of the delicate neck area looks firm, feels lifted and supported all day. In 4 weeks, 74% agree it dramatically reduces the look of deep wrinkles and visibly reshapes the neck area for a more youthful look. 50�g *Over a 4 week time period. **Based on women who expressed an opinion in a consumer-perception study.

The very first dual eye system with SPF 25 that fights aging around the clock! The eye area has different needs for day and night. This powerful dual eye treatment works 24/7 to continuously target visible age damage and protect the eye area. Day Eye Cream, Broad spectrum SPF 25 UVA/UVB Designed to reduce undereye circles and protect against sun damage to lid and undereye areas. Night Eye Cream, Formulated to work all night to reduce the look of undereye puffiness., Revitalize and rejuvenate the entire eye area, Brightens undereye shadow, Minimizes the look of puffiness, Reduces visible lines

Deep wrinkles and age spots appear reduced. Introducing ANEW ULTIMATE 7S! Now you'll love Ultimate even more! Smoothes skin texture and improves skin tone. Lighter formula, and softer scent. Scientists have discovered that skin cells have 7 essential youth proteins called Sirtuins. ANEW ULTIMATE 7S is designed to boost all of them to help skin cells act younger* so skin looks younger. In 3 days , skin bounces back with the look and feel of resilence and youthful cushion.* In 4 weeks , reduces the look of deep wrinkles...skin looks dramatically firmer. Visibly restores youthful cushion overnight�reduces the look of deep wrinkles over time. 50�g *Based on testing on skin cells

Helps tired skin look well-rested overnight. 50�ml

Provides nutrients that aging takes away. Helps tired skin look well-rested overnight. 50�ml Instantly reveals a fresh, smooth complexion., Over time, helps improve the appearance of fi ne lines and wrinkles.

Skin craving the look of youthful contours? Keep skin dewy day and night. See its youthful shapely definition begin to bloom again. Set includes, Day Cream SPF 25 See youthful radiance return all day. 50�g Night Cream Neck and jawline look more defined and sculpted. 50�g

Some women never seem to age�maybe it's in their genes. Avon has discovered you have a youth gene too, so you can be one of those women. Now ANY woman can look up to ten years younger* with ANEW Genics & our patented YouthGen TM Technology. Inspired by the discovery that everyone has a Youth Gene, our Genics formula is designed to stimulate your Youth Gene's activity,** which slows down with age. Now you can undo up to 10 years from the look of your skin.* In 4 weeks � improves the appearance of discolorations by up to 100%.*** Dramatically reduces the look of wrinkles.* Use in the evening, after cleanser, in place of your night cream. 30�g *Based on a consumer perception study of women 45-59. **Based on testing in skin cells. ***Based on a dermatologist assessment of mottled pigmentation in a clinical study of subjects aged 45-59.

The PLATINUM skin care regimen�now in a 4-piece starter kit! Skin feels lifted from day 1. Neck and jawline appear more defined by day 14. The 1st with Paxillium Technology� formulated to boost the production of paxillin* to help cells retain fullness; skin regains the look of youthful contours. The 3-step regimen includes, STEP 1 � Cleanse with the Cleanser Try-It Size. Rich-textured, creamy lotion gently removes makeup and impurities. 50�ml STEP 2 � Moisturize with the Day Cream SPF 25 Try-It Size in the morning, and Night Cream Try-It Size in the evening. Each, 15�g STEP 3 � Treat with the Eye & Lip Cream. Dual-tip precision applicator � rounded silvery tip helps cool and refresh eye area; flat tip evenly applies cream on and around lips. FOR EYES, In 3 days, 88% agree skin around eye area looks and feels more elastic**. In 2 weeks, 87% agree it smoothes the look of thin, wrinkled skin on eyelids.** FOR LIPS, In 3 days, fills in the appearance of deep lines above and below lips. In 2 weeks, 77% agree contour and shape of lips is visibly improved.** 15�g *Based on in-vitro testing on 3D reconstructed skin. **Based on women who expressed an opinion in a consumer-perception study.

Everything you need to cleanse, moisturize and treat, morning & night. Visibly reshape youthful contours! Kit includes, 4 full-size products in a box. The Platinum regimen helps improve the look of, sagging, deep wrinkles, radiance. Includes, Cleanser 125�ml, Day Cream SPF 25, UVA/UVB 50�g, Night Cream 50�g, Eye & Lip Cream 15�g

Remember the younger you? Welcome back...Introducing ANEW REVERSALIST, World's first wtih Activinol Helps reactivate the skin's surface repair process to help reverse the look of wrinkles. Silky smooth cream virtually transforms the look and feel of your skin. Contains Avon's exclusive Activinol Technology. 50�g Over 80% of women saw their wrinkles look dramatically reversed.* In 3 days, 73% of women said their skin felt and looked reborn. In 4 weeks , dramatically reduces the look of wrinkles and discolorations. What is Activinol?, The body produces Activin to help repair skin surface damage, Avon's exclusive Activinol boosts the production of Activin Results Younger looking skin, fewer wrinkles! Working better together Use Night Renewal Cream together with Renewal Serum to create fresher, new-looking skin 20% faster.** *Among those who expressed an opinion in a consumer-perception study in the U.S. Results observed over time. **Clinical test of cream and serum together, compared to cream alone.

Our first ever anti-aging product clinically tested vs. a professional anti-aging facial. Lightweight gel-cream works while you sleep, so skin awakens fresher and younger-looking. 50�ml, Reduces the look of fine lines and pore size, smoothes texture and evens skin tone in just 7 days.*, Dramatically reduces the look of wrinkles in just 2 weeks.**, Over time , 100% of women showed a significant improvement in texture, tone and clarity.*** * Clinical comparison of anti-aging benefits vs. a professional anti-aging facial performed at a world-leading, luxury hotel spa. ** Based on consumer-perception study. *** Based on a dermatologist-supervised clinical study.

An extraordinary dual-purpose treatment for eyes and lips. Formulated with Paxillium Technology to boost the production of Paxillin by 60% and help restore youthful cell shape. 15�g FOR EYES In 3 days, 88% agree skin around eye area looks and feels more elastic. In 2 weeks, 87% agree it smoothes the look of thin, wrinkled skin on eyelids.** FOR LIPS In 3 days, visibly fills in the appearance of deep lines above and below lips.** In 2 weeks, 77% agree contour and shape of lips is visibly improved.* Dual-tip precision applicator � rounded silvery tip helps cool and refresh eye area; flat tip evenly applies cream on and around lips. *Based on in-vitro testing on 3D reconstructed skin. **Based on women who expressed an opinion in a consumer-perception study.

Introducing the next generation of skin care for women 60 and beyond. A breakthrough so advanced, it reshapes anti-aging science! Platinum recaptures the look of youthful contours. THE BREAKTHROUGH TECHNOLOGY, Avon's first-ever patented Paxillium Technology is formulated to boost the production of paxillin* by 60%.** Skin feels saturated in creamy comfort. For best results, use morning and night. 82% of women agree facial contours look reshaped for more youthful definition.*** Overnight, skin on the face and neck feels lifted; deep wrinkles appear reduced.**** After 2 weeks, reduces the look of deep horizontal lines in the neck area. Lifts and firms the look of sagging skin under the chin and neck.**** 30�g *Paxillin is a key protein that helps to retain the full, expanded shape of youthful skin cells and is found in lesser amounts in aging cells. **Based on invitro testing of Paxillium Technology on 3-D reconstructed skin. ***Based on women who expressed an opinion in a consumer-perception study. ****Based on a consumer-perception study.

Instantly reveals more youthful-looking skin! Rich-textured, creamy lotion gently removes makeup and impurities. 125�ml