The PLATINUM skin care regimen…now in a 4-piece starter kit! Skin feels lifted from day 1. Neck and jawline appear more defined by day 14. The 1st with Paxillium Technology– formulated to boost the production of paxillin* to help cells retain fullness; skin regains the look of youthful contours. The 3-step regimen includes, STEP 1 – Cleanse with the Cleanser Try-It Size. Rich-textured, creamy lotion gently removes makeup and impurities. 50 ml STEP 2 – Moisturize with the Day Cream SPF 25 Try-It Size in the morning, and Night Cream Try-It Size in the evening. Each, 15 g STEP 3 – Treat with the Eye & Lip Cream. Dual-tip precision applicator – rounded silvery tip helps cool and refresh eye area; flat tip evenly applies cream on and around lips. FOR EYES, In 3 days, 88% agree skin around eye area looks and feels more elastic**. In 2 weeks, 87% agree it smoothes the look of thin, wrinkled skin on eyelids.** FOR LIPS, In 3 days, fills in the appearance of deep lines above and below lips. In 2 weeks, 77% agree contour and shape of lips is visibly improved.** 15 g *Based on in-vitro testing on 3D reconstructed skin. **Based on women who expressed an opinion in a consumer-perception study.

Everything you need to cleanse, moisturize and treat, morning & night. Visibly reshape youthful contours! Kit includes, 4 full-size products in a box. The Platinum regimen helps improve the look of, sagging, deep wrinkles, radiance. Includes, Cleanser 125 ml, Day Cream SPF 25, UVA/UVB 50 g, Night Cream 50 g, Eye & Lip Cream 15 g

Get up to a 580% instant moisture boost…and look up to 5 years younger in 2 weeks. Formulated with Tourmaline Polypeptide Complex to help protect collagen, Anew Platinum Night Tourmaline Emulsion restores the look of youthful definition. Use in place of night cream for intensive moisture. 50 g

Introducing the next generation of skin care for women 60 and beyond. A breakthrough so advanced, it reshapes anti-aging science! Platinum recaptures the look of youthful contours. THE BREAKTHROUGH TECHNOLOGY, Avon’s first-ever patented Paxillium Technology is formulated to boost the production of paxillin* by 60%.** Drapes skin in a veil of plush softness. For best results, use nightly. 80% of women agree skin around the neck looks dramatically firmer.*** After 2 weeks, neck and jawline look more defined and sculpted; wrinkles appear dramatically reduced. After 4 weeks, the cheek area looks lifted and reshaped; dramatically reduces the appearance of sagging skin. Overtime, dramatically reshapes skin for a more youthful looking profile. 50 g *Paxillin is a key protein that helps to retain the full, expanded shape of youthful skin cells and is found in lesser amounts in aging cells. **Based on invitro testing of Paxillium Technology on 3-D reconstructed skin. ***Among women who expressed an opinion in a consumer perception study.

Formulated to boost skin-firming elastin by 70%** in 72 hours. Provides powerful lifting results, eyes look and feel like they defy gravity* in just 7 days. Dual eye system includes, UPPER EYE & BROW BONE GEL , instantly, eyes appear tighter and lifted. UNDER EYE CREAM , instantly, undereye shadows are visibly reduced. 20 ml total. *Among those who expressed an opinion in a consumer-perception study. **Based on in-vitro testing.

Some women never have to lie about their age…their eyes do it for them. Now eyes can look up to 10 years younger.* Genics Eye Treatment with Youthgen™ Technology is designed to help skin cells act younger.** Undo up to 10 years from the look of your eyes.* Diminishes the appearance of fine wrinkles and fine crow’s feet. Eye area feels re-energized and restores the look of youthful brilliance, remarkable smoothness, definition and elasticity. 15 g *Based on a consumer-perception study of women 45-59. **Based on testing in skin cells.

The Power Couple. Use the night cream together with the Serum to increase skin softness by over 40%.* Clinically shown to work better together.** Duo includes, Night Cream After 2 weeks, neck and jawline look more defined and sculpted; wrinkles appear dramatically reduced. After 4 weeks, the cheek area looks lifted and reshaped; dramatically reduces the appearance of sagging skin. Over time, dramatically reshapes skin for a more youthful looking profile. 50 g Serum After 2 weeks, reduces the look of deep horizontal lines in the neck area. Lifts and firms the look of sagging skin under the chin and neck.*** 30 g *Vs. Night Cream alone. Based on clinical assessment of hydration, elasticity and texture. ** “Avon assessed skin softness in a clinical study using dermatological instruments and visual grading which measure elasticity, hydration and texture. This advanced testing methodology showed that using the PLATINUM Serum with the Night Cream improves skin softness by over 40% vs. the Night Cream alone.” – Dr. Glen Anderson, PhD, Director of Global Skin Care Development Avon Products, Inc. ***Based on women who expressed an opinion in a consumer-perception study.

Dramatically reduces the look of deep wrinkles and visibly reshapes the neck for a more youthful look.* Formulated with patented Paxillium Technology to help restore youthful cell shape, while Radiescent Microspheres help to immediately counteract dullness and help restore radiant-skin. In 1 day, skin of the delicate neck area looks firm, feels lifted and supported all day. In 4 weeks, 74% agree it dramatically reduces the look of deep wrinkles and visibly reshapes the neck area for a more youthful look. 50 g *Over a 4 week time period. **Based on women who expressed an opinion in a consumer-perception study.

Remember the younger you? Welcome back...Introducing ANEW REVERSALIST, World's first wtih Activinol Helps reactivate the skin’s surface repair process to help reverse the look of wrinkles. Silky smooth cream virtually transforms the look and feel of your skin. Contains Avon’s exclusive Activinol Technology. 50 g Over 80% of women saw their wrinkles look dramatically reversed.* In 3 days, 73% of women said their skin felt and looked reborn. In 4 weeks , dramatically reduces the look of wrinkles and discolorations. What is Activinol?, The body produces Activin to help repair skin surface damage, Avon's exclusive Activinol boosts the production of Activin Results Younger looking skin, fewer wrinkles! Working better together Use Night Renewal Cream together with Renewal Serum to create fresher, new-looking skin 20% faster.** *Among those who expressed an opinion in a consumer-perception study in the U.S. Results observed over time. **Clinical test of cream and serum together, compared to cream alone.

Our first ever anti-aging product clinically tested vs. a professional anti-aging facial. Lightweight gel-cream works while you sleep, so skin awakens fresher and younger-looking. 50 ml, Reduces the look of fine lines and pore size, smoothes texture and evens skin tone in just 7 days.*, Dramatically reduces the look of wrinkles in just 2 weeks.**, Over time , 100% of women showed a significant improvement in texture, tone and clarity.*** * Clinical comparison of anti-aging benefits vs. a professional anti-aging facial performed at a world-leading, luxury hotel spa. ** Based on consumer-perception study. *** Based on a dermatologist-supervised clinical study.

Introducing the next generation of skin care for women 60 and beyond. A breakthrough so advanced, it reshapes anti-aging science! Platinum recaptures the look of youthful contours. THE BREAKTHROUGH TECHNOLOGY, Avon’s first-ever patented Paxillium Technology is formulated to boost the production of paxillin* by 60%.** Skin feels saturated in creamy comfort. For best results, use morning and night. 82% of women agree facial contours look reshaped for more youthful definition.*** Overnight, skin on the face and neck feels lifted; deep wrinkles appear reduced.**** After 2 weeks, reduces the look of deep horizontal lines in the neck area. Lifts and firms the look of sagging skin under the chin and neck.**** 30 g *Paxillin is a key protein that helps to retain the full, expanded shape of youthful skin cells and is found in lesser amounts in aging cells. **Based on invitro testing of Paxillium Technology on 3-D reconstructed skin. ***Based on women who expressed an opinion in a consumer-perception study. ****Based on a consumer-perception study.

Deep wrinkles and age spots appear reduced. Introducing ANEW ULTIMATE 7S! Now you’ll love Ultimate even more! Smoothes skin texture and improves skin tone. Lighter formula, and softer scent. Scientists have discovered that skin cells have 7 essential youth proteins called Sirtuins. ANEW ULTIMATE 7S is designed to boost all of them to help skin cells act younger* so skin looks younger. In 3 days , skin bounces back with the look and feel of resilence and youthful cushion.* In 4 weeks , reduces the look of deep wrinkles...skin looks dramatically firmer. Visibly restores youthful cushion overnight…reduces the look of deep wrinkles over time. 50 g *Based on testing on skin cells

Instantly reveals more youthful-looking skin! Rich-textured, creamy lotion gently removes makeup and impurities. 125 ml

Exclusive daytime rejuvenating formula features powerful, Avon patented sun protection technology*. Helps maintain the professional anti-aging facial results of Rejuvenate Night Revitalizing Cream, all day**. 50 ml In 2 weeks *** 79% of women saw younger-looking skin, smoother skin texture, refined pores Over time ** 50% improvement in texture, clarity and tone, reduced fine lines, more even skin tone * US Patent ** With continual use *** Based on a consumer-perception survey.

Helps reverse the look of wrinkles with Activinol Technology while helping to protect skin with SPF 25 UVA/UVB. Makes skin look and feel reborn all day.* In 3 days, begins to reduce the look of wrinkles.* In 2 weeks, improves discolorations by up to 25%.** Over time, dramatically reduces the look of wrinkles and discolorations. Skin looks dramatically tighter.* 50 g *Based on a consumer-perception study. **Based on a dermatologist-supervised clinical study.