Introducing the next generation of skin care for women 60 and beyond. A breakthrough so advanced, it reshapes anti-aging science! Platinum recaptures the look of youthful contours by targeting production of paxillin. Paxillin is a key protein that helps to retain the full, expanded shape of youthful skin cells and is found in lesser amounts in aging cells. Anew Platinum contains Avon's First-Ever Patented Paxillium Technology, formulated to boost the production of paxillin by 60%.* Drapes skin in a veil of plush softness. 50 g.